The reporters at Bloomberg have long been known for their financial acumen. They’re business journalists with an eye for a good investment. Nobody’s surprised when their writing on the business world singles out an innovative business or a blue chip stock. Recently, however, Bloomberg has turned its attention to Porsche, and has declared vintage Porsche models — especially the Porsche 911 and 356 models — to be “The Next Blue Chip Classic Cars,” citing their rising popularity among collectors, their reliability, and their rising resale values. 

A couple of sales at auction lend some credence to Bloomberg’s assertion. One of the most talked-about was the sale of Janis Joplin’s beloved, psychedelically customized, 1965 Porsche 356C. Initially given an estimate of $400 thousand before it went on the block at Sotheby’s, the car would eventually sell for 1.76 million dollars at the “Driven by Disruption” auction. In a few more days, a 1989 Porsche 962 that was driven to victory by Derek Bell at the Daytona 24 will also go up for auction, and is expected to fetch between 2.5 and 3 million dollars.

None of us here at Porsche of Nashua can say we’re surprised. We’ve seen Porsche models by the dozen pass through our showroom, from new models like the 2016 Porsche Panamera to certified pre-owned models from years gone by. Every last one of them shared three things in common: a stubborn commitment to excellence; breathtakingly beautiful design; and, perhaps most importantly, the potential time and again to be a modern classic.

If you’ve ever wondered where the Porsche mystique comes from — what inspires such fierce loyalty, and makes Porsche such a force to be reckoned with — we’d like you to see for yourself. Take a new Porsche for a test drive, get behind the wheel of a classic Porsche, or surprise yourself when you find out that they’re one and the same.