If you have an unusual name, or one that’s spelled differently than usual, we feel for you. At Porsche of Nashua, we cringe a little inside every time someone comes to our showroom and asks about driving a new “Porsh.” You may even be, or have been, one of those people. And we love you, we really do. So let us help you out: you’re saying it wrong. Allow us (with an assist from the folks at Porsche AG) to set the record straight. There’ll be a quiz later. Ready? 

The company you’ve been mispronouncing all this time was founded on April 25, 1931 as “Dr. Ing. h.c. F. Porsche Gesellschaft mit beschränkter Haftung, Konstruktion und Beratung für Motoren und Fahrzeugbau.” That’s a mouthful, especially if you’re not a native German speaker. Here’s what it means.

The first bit is short for “Doktor Ingenieur honoris causa Ferdinand Porsche,” referring to founder Ferdinand Porsche and his credentials (an honorary doctorate conferred in 1917). The second part stands for “Gesellschaft mit beschränkter Haftung,” the German equivalent of an LLC (Limited Liability Corporation). The last part refers to the purpose for which the company was founded: “Design and Consultancy for Engines and Vehicle Construction,” since it wasn’t ’til later that they would achieve world renown as a manufacturer of legendary cars like the Porsche 356 and Porsche 911.

Needless to say, we’re glad they shortened the name to the much simpler Porsche AG (Aktiengesellschaft), reflecting its status as a publicly-traded company. That’s a lot of names, but the Porsche family is still heavily involved with the company. In recognition of the fact that many people don’t speak German, they put together a short but helpful pronunciation aid for the company’s name.

That wasn’t so bad, was it? Now it’s time for part one of your practicum. Say it with us (properly, please): “Porsche.”

Now, part two of your practicum: get to Porsche of Nashua at 170 Main Dunstable Road in Nashua, NH. Climb behind the wheel of a Porsche Cayenne. Don’t worry. “Vroooom!” sounds the same in pretty much any language, and it’s beautiful.